Külastajakogemuse olulisus muuseumisektori teadustöös ja praktikas

  • Eelnev registreerumine tagab tasuta sissepääsu!

[ENG below]

Loeng Eesti Vabaõhumuuseumis
13. september 2019 
Kell 10-13
Setu talu laut

Loeng „Külastajakogemuse olulisus muuseumisektori teadustöös ja praktikas“ käsitleb külastajakogemuse loomist, kaardistamist ja hindamist muuseumis. Varasemalt valdavalt statistilistele andmetele tuginenud mäluasutused peavd üha rohkem pöörama tähelepanu oma külastajate ootustele, tähendusloomele ja kogemustele, mis aitavad paremini vastata küsimustele kes ja miks muuseumites käivad. Loengu raames annab Nadzeya ülevaate külastajakogemuse teoreetilistest tagamaadest, külastajauuringute metodoloogilistest väljakutsetest ning jagab oma seniseid uurimistulemusi Valgevene, Leedu ja Rootsi vabaõhumuuseumite näitel.

Loeng toimub inglise keeles.

Vajalik on eelnev registreerumine kuni 12.09.19 SIIN! Registreerumine tagab tasuta sissepääsu.
Täiendav info: Rasmus Kask, tel 502 4265, rasmus@evm.ee

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Date: Fri 13.09.2019
Venue: Estonian Open Air Museum, Setu barn
Language: English

The lecture "Visitor experience matters: implications for research and practice in the museum sector" will discuss the intricacies of meaningful experiences creation, mapping, and evaluation in museums. Since the advent of the experience economy, the rise of the participatory museum (Simon, 2010), and the reduction in museum budgets, museums have faced increasing pressure to attract wider audiences and serve as social agents of community. This requires an understanding of visitor expectations, meanings, and experiences, of visiting a museum. However, for the most part, museums have concentrated their research efforts into obtaining statistical data which measure through‐put and provide demographic profiles, ignoring in the process the nature of the experience itself. In this lecture, Nadzeya Charapan* will share some of her findings from her dissertation, related to the development of visitor studies and democratization of the museum sector, provides a theoretical overview of the visitor experience and discusses the existing methodological hurdles to its evaluation and research.

*Nadzeya Charapan is a Ph.D. candidate of the Faculty of Information and Communication of Vilnius University in Lithuania and Visiting Researcher at Uppsala University, Department of ALM (Archival Studies, Library and Information Science and Museums and Cultural Heritage Studies). Her primary areas of research include cultural memory, visitor studies, and communication. Nadzeya is currently working on her doctoral dissertation about meaning-making and visitor experiences of ethnographic open-air museums in Belarus, Lithuania, and Sweden. She teaches courses in cultural memory communication, digital cultural heritage, marketing, and communication.
E-mail nadzeya.charapan@abm.uu.se 

Registration open till 12th of September HERE!
Registration provides free entrance to the lecture.


Contact:
Rasmus Kask
phone: 502 4265
rasmus@evm.ee